In his short essay "Have it Your Way": Consumerism Invades Education, Benlow addresses some important concerns about education today. He became concerned with this invasion of consumerism in education when he heard students referred to as customers, as if they were people that were needing to be pleased. Consumers do not want to think, Benlow points out, they desire their needs to be met with the least amount of effort given on there part. They want the meal deal bargain, without deciding for themselves what kind of food they want. Benelow describes students as having this consumerist outlook when they approach education. They don't want to imagine, create or think about information that is presented to them. As consumers they want others to do the work for them. A true student on the other hand is encouraged to think for himself. He takes ideas and wrestles with the concepts making his own decision on what he thinks of them. Benlow ends his essay with the fear that students will start approaching college with this consumerist attitude. Where knowledge should be prepackaged so that it requires the least amount of thinking.